For four days every January, this sleepy ski resort in Switzerland comes alive to host the world's leading industrialists, economists and policy makers and transforms into the business capital of the world. theIdeaWorks has been shaping the Brand India story in Davos since the landmark "India Everywhere" campaign of 2006. Since 2009, we have also been working with corporations and governments to meet their strategic communication and media requirements in Davos by assisting them with outdoor advertising, events and pavilions through our partnerships with property owners and service providers in Davos