IdeaWorks Design and Strategy Private Limited started life as a communication design and brand strategy firm and has developed unique strengths in public diplomacy and place branding over the years. We have risen to become Asia’s largest place branding agency.

theIdeaWorks conceptualised and manages "INDIAFRICA: A Shared Future", the world’s largest public diplomacy initiative which focused on building people–to–people cooperation and youth outreach that brought the young people of Africa and India closer through competition, innovation, collaboration and cultural exchanges. Three editions of INDIAFRICA contests, workshops and campus programmes between 2011-14 saw participation from over 40,000 contestants, struck over a million conversations and managed to bring together a Facebook community of over 235,000 members.

"UK Creating Tomorrow" and "Bonjour India" are two other successful public diplomacy campaigns executed by theIdeaWorks for the British High Commission and the Embassy of France in India.

In addition to the aforementioned initiatives, TIW also works with several businesses on their corporate, marketing, branding & strategic communication and design-related briefs.

Please take time to browse through some of the work we have done over the years. Please click here to download our portfolio.